• 16 years of @mojoe: (re)publishing a twitter archive

    Shortly after Elon Musk’s acquisition of Twitter was finalized in 2022, and after approximately 16 years and some 13.5k tweets as @mojoe, I moved to mastodon and the fediverse as my preferred short-form social network platform.

    In a narrow sense, my account is ‘just a collection of tweets’. But, thanks to the comparatively long span of time I was active, it also serves as a defacto window on my explorations and progression through several different professional eras. The changing shape of my social and interest graphs, and the record of public sharing and back-and-forth interactions, encode a set of meaningful relationships and participation in a long-standing global community. In short, it’s a slice of history worth ‘saving’, in some form.

    Like many, I intended to remove my data from twitter immediately after moving. Being honest, my motives included a dose of pique at what I saw as the rapid, willful ruination (yes, as in destruction…) of one of the few genuinely innovative global social utilities to emerge from the Internet era. (The list of durable, valuable things to come out of the recent Cambrian explosion of new digital media is unfortunately short…). Mostly, I wanted to avoid advancing the various political and cultural agendas of Twitter’s new owners.

    Last week, after several unsuccessful attempts, I was able to download a viable copy of my twitter data, and use open-source tools to generate several versions of a portable twitter archive I can publish and manage independently.

    In the intervening 18 months, I’ve realized these postings and conversations offer largely historical perspective and value for me – and surely only peripheral utility for anyone else – so it’s sufficient if I have control over the account and the data going forward. In practical terms, this means publishing an archived copy of the account here, on a platform I control, with the ability to delete or de-activate the dormant original as needed. I’ll leave the mothballed account as a bridge to the rapidly growing fediverse, for interested folks.

    As a benefit of the DIY builder approach to a Twitter archive, I spent more time in the code-focused web application spaces I first re-touched as part of reconstructing my original blog, and setting up JoeLamantia.org as forward-looking platform. I don’t see returning the strong developer focus of my very first technology / Internet roles, but learning basics of wp cli, working with python and javascript, and navigating text data manipulation was a rewarding return to my roots.

    In terms of outcomes from building this kind of historical corpus, in addition to easily citing my own tweets – something to be discrete with – it can be fun to see what’s in there. A friend used the lightweight query capability to identify tweets with ‘design’, and got back this summary from ChatGPT:

    “Here is a summary of the provided tweets from mojoe’s Twitter archive, focusing on the 610 results related to “design”:

    1. Design Thinking and Innovation:
    • Several tweets reference articles and resources on design thinking, such as “The OTHER Design Thinking” by Humantific and “Innovation Matrix: Design-Led Innovation from Philips.” These tweets suggest an interest in different approaches and frameworks within design thinking.
    1. Design-Related Discussions:
    • Interaction with other users about design, such as a mention of a “design fiction lecture” and a critique of certain design practices as “design-washing” and “data-washing,” indicating a critical view of superficial design implementations.
    1. General Themes:
    • The remainder of the tweets covers a broad range of topics, including political opinions, social commentary, and personal thoughts on various issues. These tweets do not directly relate to design but provide context on mojoe’s broader interests and viewpoints.

    Overall, the tweets reflect a strong engagement with design thinking and innovation, alongside a diverse array of other topics.”

    As quick summaries go, this is not bad. It’s not the most insightful, but it spotlights some of the more distinctive and impactful (read, condensed, and sometimes provocative…) instances of phrasing that twitter’s shorter-form conversation architecture encouraged. However, as soon as analysis moves beyond gauging and describing purely functional aspects like framing, contents, structure, etc., you’re in the ambiguous territory of ‘aiming for good taste‘. Of course, good taste is ultimately the goal of most forms of assessment – including specialized critique – but it’s also something to be careful to ask for from an LLM, even when you’re feeling generous about their current capabilities.

    With a corpus of meaningful linguistic data I’m familiar with as the originator, I’m (moderately?) inclined to keep exploring new LLM-based tools to understand where they’re relevant.

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  • Dead Media and The Wayback Machine: ‘I Should Have Gone With .org’

    In 1995, Bruce Sterling and Rudy Rucker announced the Dead Media project, looking ahead (after a bit less than 5 years of public Websites) to the inevitable moment when the Web itself would become a dead medium.

    Think of it this way. How long will it be before the much-touted World Wide Web interface is itself a dead medium? And what will become of all those billions of thoughts, words, images and expressions poured onto the Internet? Won’t they vanish just like the vile lacquered smoke from a burning pile of junked Victrolas? As a net.person, doesn’t this stark realization fill you with a certain deep misgiving, a peculiarly postmodern remorse, an almost Heian Japanese sense of the pathos of lost things? If it doesn’t, why doesn’t it? It ought to.

    Bruce Sterling – Dead Media Project

    Brewster Kahle launched the Internet Archive year later in 1996.   As Kahle recounted in 2021, the archive “…started by archiving the most transient of media, which was the World Wide Web’s pages.” and has grown to include the digital archives of a small Caribbean nation.

    JoeLamantic.com in the Wayback Machine

    In addition to a few moments of nostalgia — I remembered watching the original airing of these countdowns (on actual cable television, no less) — just three minutes of  viewing one recording offered several unexpected rewards. I was inspired to share the videos for Devo’s Satisfaction and Weird Al’s Dare to Be Stupid with my kids, as examples of how interpretation and satire (they’re not yet at the stage where appropriation is a meaningful concept) are powerful creative methods with a very long history, that are also fun to practice – as they see peers do every day in their own new digital environments. It demonstrated the complete new media lifecycle, showcasing the reality that what’s happening on TikTok right now likely appeared on MTV 40 years ago, which — when MTV was the new new thing — was itself a fantastic example of how ‘the future composts the past‘. I felt prompted to get together with an old friend, thanks to the spotlight on Wall of Voodoo’s Mexican Radio – a meme shared with high school friends, before memes became memes.

    Finally, in one of those instances of retrospective cultural insight clearly signaling Jim Cramer on Mad Money is Dr. Demento’s Wall Street alter ego  (Ok – this might be a stretch. But – just watch for a few minutes – there are a whole host of parallels – and they’re both totally lifting off of The Wizard of Oz…)

    archive.Joe Lamantia.com as restored

    Having this kind of public, open, and largely free archiving infrastructure built into your digital environment is also useful as a form of  insurance for being a ‘net.person‘ as Sterling was referring to in the Dead Media manifesto: mature digital ecosystems like the algorithmic Web of the 2010’s naturally include predation, parasitism, and other evolutionary dynamics, that can lead to the hijacking of your named .com, and it’s conversion into an unlicensed offshore crypto casino.  

    Thankfully, the Internet Archive’s cumulative snapshots of my original .com, running back to the early 2000’s, made it possible to rebuild and publish Archive.joelamantia.org.  And the umbrella domain JoeLamantia.org, is worth several orders of magnitude less than its .com predecessor, just by virtue of the ambiguous / ambivalent (if you appreciated the reference to appropriation, then you’d probably say ‘intentionally undetermined’) .org extension.  Maintaining it as a .org should make future hijacking (even) less likely.  This is probably as it should have been from the beginning, given the site’s historically non-commercial purpose and focus.

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  • JoeLamantia.com archive: 15 Years of Thinking Out Loud

    JoeLamantia.com complemented my formal professional work in technology, design, product, and strategy, beginning with the early(ish) Web moment of the middle 90s.

    For approximately 15 years, beginning about 2000, the site shared practice-related tools, methods, frameworks, industry and academic publications, professional presentations, and evolving perspectives (after 2006, genuinely raw thinking out loud mostly happened via Twitter).

    The final postings publish industry analysis on the then-emerging field of data science, with a broader frame of the expansionary category of analytically-driven business products and services.  My roles at the time emphasized product strategy for B2B software applications and B2C platforms powered by predictive models built from collections of business, consumer, and research data – composite assets newly recognized as Big Data.  I described this as  the machine intelligence space, to clarify the focus on new technology and product development outcomes, and distinguish the broader category of AI.

    screenshot of JoeLamantia.com archive site home page

    From 2016 onwards, with ‘software eating the world‘, my professional roles shifted to leading scaled / scaling product development groups, with charters emphasizing innovation powered by the expanding stable of human-centered technology disciplines: information architecture, interaction design, user experience, content strategy, design research, product strategy (still not well-articulated…).  With broad success and growth within the business context (read, steady buyers), the questions shifted from foundational — e.g. codifying ‘What is User Experience?’, and shaping ‘How does it even happen?’ — to operational  — ‘How is this done better at scale?  In new channels?  For the entire business? With customers around the world?’

    To answer these basic ‘get it done’ questions on crafting human-informed products daily within large business contexts, the cross-border communities for product development, technology, and media spun up a healthy circuit of professional gatherings,  and a layer of complimentary social forums.  Conversations that originally took place via small group gatherings and niche news groups or listservs, shifted to Big Conferences, and Big Social Platforms.

    In that landscape, there was less to share directly in the blog format.  Also, there was the rest of life: family, home, community.

    Then in 2018, after a series of minor maintenance and administration incidents, that show how the social Web and the entire Internet environment was changing to a regime of financialized surveillance capitalism, and algorithmically amplified predation, there was no ‘there’, there.  JoeLamantia.com went dark, as far as sharing my work was concerned.  The domain was doing a different job, for different audiences. and stayed that way.

    Before I decided to focus fully on looking ahead and making new things for the new spaces of the early Web, I’d planned to study history, media, and technology – essentially looking in the other direction, as a scholar.  I *almost* did a PhD at U. Chicago or Pitt (thanks to both programs for seeing potential and offering opportunity).  This path not taken taught me the deep value of a historical perspective, especially when you’re considering where to go next, and how to get there.

    Now, almost exactly ten years since the last original post in June of 2014, following a modest technical reanimation effort, I’m happy to offer a restored archive version of JoeLamantia.com.  It’s not *everything* that was written, said, or shared — but it’s most of what mattered.  We’re back.

    To move forward, we’ll be reflecting on some of the “practice-related tools, methods, frameworks, industry and academic publications, professional presentations, and evolving perspectives” shared, to assess and learn from them by looking in both directions.

    Thanks for your consideration: then, and now.

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  • From Domain Hijacking to Offshore Digital Casino: My Blog Goes Cyberpunk

    From Domain Hijacking to Offshore Digital Casino: My Blog Goes Cyberpunk

    I first registered JoeLamantia.com in 2001. It was not serving an educational institution, or a military organization, or offering technical infrastructure, and obviously not a digital government site, so I chose the .com top-level suffix, meant for a general purpose Web presence.  I’d founded a startup at the same time: an Asia-Pacific B2B marketplace for surplus consumer goods from pre-WTO-China.  The domain was a personal digital presence – ok, a hedge – in case I needed to find work… Like so many, the startup did not survive the .com crash and post-9/11 venture capital market shutdown.  (I ended up speaking and writing about the entrepreneur experience some years later.)

    Joe Lamantia.com after hijacking

    From then on, I posted on professionally related topics, for the growing Internet and technology / design / product community.  The site and all content was open-access (creative commons as of 2002): I was not interested in competing with large industry media outlets, tech-focused or otherwise, if that had even been feasible.  It ran Google adds for a brief window in the mid 2000’s, largely to confirm the hypothesis that generating meaningful revenue was at least a full-time job, if not fundamentally impossible.  The largest quarterly ads payout, from ‘peak’ traffic to timely topics that were top in Google rankings, was well under $100.

    Joe Lamantia.com as faux blog

    For the next 15 years, I continued publishing, happily embedded deep in the long tail.  Topics included design and strategy as part of product development.  Deep dives on information architecture visualization.  Design systemspatterns, and enterprise architecture.  Design ethics and social media.  Pre- Saas-gold rush enterprise software.  Ubiquitous computing and augmented reality.  Data sciencebig data, and product strategy for machine learning / AI.

    My professional context shifted to leading larger teams.  The final posting was 2014.

    In 2018, possibly fraudulent transactions triggered my bank to automatically issue new cards for all my accounts, including the card on file as the default payment method at my domain name registrar.  Thanks to unfortunate coincidence, the registration renewal cycle activated soon after.  Automatic payment failed, the domain’s registration was ‘released’ …and one of the new generation of  sniping bots grabbed JoeLamantia.com immediately.

    Joe Lamant.com as a content farm
    Joe Lamantia.com as automated content farm

    This was… a bit of a surprise.

    As it turns out, my explicitly non-commercialized name domain was worth thousands of dollars in the algorithmic attention economy.  This thanks to a history of relatively high search engine rankings — back before Google search was enshittified — and resulting steady traffic around a series of hot topics, accumulated over more than a decade of early publishing on what was originally long-tail nerdery, but became new categories of technologyglobal-scale media, and big business.  What started as sharing evolving professional perspective, morphed into vulnerability to financialized (also) surveillance capitalism‘s algorithm-powered automation.

    JoeLamantia.com went dark.

    The content farm in decline

    Then it turned into an astro-turf content-farm, surfacing as an automatically generated faux-blog that nominally addressed topics like data science and business intelligence / analytics, but primarily functioned as a siphon for inbound organic traffic around the original content and topics.  Like petro companies w/ fossil fuels, the site’s new model was commercial extraction of accumulated natural resources — link capital — via ‘mining’ of information architecture.

    I tried to purchase the domain back several times over the next few years.  Meanwhile, the focus evolved from narrow content extensions of the original topics, to general-purpose digital working and life adjacencies, to self-help filler.  It was not directly a honey-pot or powering scams; more so an ersatz pathway that lead to schlock content from providers like taboola and outbrain.  Spam, but not toxic or dangerous.

    The site wound down, as financial returns from the traffic streams declined.  Eventually, it was abandoned, like the Garamontes civilization using fossilized water to construct short-lived cities in the arid Sahara desert.  I stopped checking on it.

    Screen capture of front page of digital casino using JoeLamantia.com domain name.
    Joe Lamantia.com as a digital casino

    Then, in 2022, I discovered JoeLamantia.com suddenly pointed to an unlicensed Indonesian online casino – an offshore crypto-digital gambling site.  It’s served as some sort of mirror / domain redirect since.

    In an oddly satisfying way, this feels like one of the most cyberpunk possible outcomes for a personal .com domain that began as a small portfolio site twenty years before, when the Web was new(ish).  It’s not as big as an international pop-star’s avatar being used as a Russian malware vector, but we can all hope there’s even more exciting things coming…

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